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University of Southern MaineLibraries

BUS 260: Marketing (Amendah): Home

A guide to resources for your New Product project.

Welcome to the Library

Welcome to the library!

This guide is meant to be used as you complete you semester project of applying the marketing concepts to the conceptualization, creation, and commercialization of a new product.

The sources and databases in each tab are meant to be used as starting places for your research, but you can also use OneSearch to search for sources.

Feel free to reach out to me or use ASK a Librarian if you have questions.