Subject Guides: BUS 260: Marketing: Home

Databases for Product Research

These library databases provide in-depth research information in a wide variety of formats that may be useful for various aspects of your project, including where you describe your product, environmental factors, conduct a situational analysis, conduct market research, and develop pricing, promotion, and distribution strategies.

LibrarySearch (Journals)
Search specifically for journals in the catalog for the University of Maine System, including USM.

Business Source Complete
A comprehensive business database with full text coverage of journals in all disciplines of business, including marketing. Additional content includes financial data, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses.
IBISWorld Industry Research Reports & Business Environment Profiles
Provides strategic insight and analysis on over 700 U.S. industries and over 70 global industries. Includes Business Environment Profiles that provide insight into key drivers, including exchange rates, commodity prices, interest rates, weather conditions, consumer attitudes, demographics and many more.
Academic Search Complete
A large scholarly, multidisciplinary, full-text database, with full-text periodicals, including peer-reviewed journals.
PsycINFO
Professional and academic literature in psychology and related disciplines, with relevant information for consumer psychology.

Google Scholar
Google's academic search, will find scholarly articles, books, and reports. If using off-campus, go to settings and search for University of Southern Maine under "library links" to connect to our subscriptions.

Segmentation Resources

Use these resources to explore and identify the demographic and psychographic characteristics of the new product, and choose and explain your targeting strategy.

PolicyMap
U.S. national data and mapping tool and analytics platform. Users can leverage thousands of U.S. data indicators in PolicyMap to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases, up to a national level, as well as create custom regions, for their research and studies.
Wage Data by Area and Occupation
Monthly and Annual Retail Trade [U.S. Census Bureau]
Consumer Expenditure Surveys
American Time Use Survey

Data.gov
Intended to increase access to datasets generated by the Executive Branch of the Federal Government. Includes not only datasets but interesting ways to view data.
Our World in Data
Our World in Data provides 2746 charts across 297 topics. All data and charts are open access (CC-BY).

Databases for inspiration and ideas

CQ Researcher
CQ Researcher provides in depth reports on current issues in the news each week from 1923 to present. Reports often contain lengthy discussion plus graphs, pro/con articles, a chronology, and links to organizations and other associated resources. Topics range from social and teen issues to environment, health, education and science and technology.
Films on Demand
Streaming educational video content in all subject areas. Includes the FMG Archival Films & Newsreels Collection.
Academic Video Online Premium (AVON)
Academic Video Online: Premium includes documentaries, interviews, performances, news programs and newsreels, field recordings, commercials, and raw footage. Users will find thousands of award-winning films, including Academy®, Emmy®, and Peabody® winners. Academic institutions will find the most frequently used films for classroom instruction, plus newly released films and previously unavailable archival material. Academic Video Online: Premium contains the full contents of more than 27 Alexander Street collections.