This guide is meant to be used as you complete you semester project of applying the marketing concepts to the conceptualization, creation, and commercialization of a new product. The databases and websites on the library resources tab provide access to valuable resources through the USM library.
Feel free to reach out to me at benjamin.peck@maine.edu or use ASK a Librarian if you have questions.
Your objective: Apply the marketing concepts to the conceptualization, creation, and commercialization of a new product. Some specific elements of the “marketing plan” must be taken into consideration in this project including the four Ps (product, place, price and promotion), mission, vision, objective, environmental factors analysis, SWOT analysis, segmentation, targeting and positioning strategies.
