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University of Southern MaineLibraries

BUS 260: Marketing (Amendah): Library Resources

Databases for Product Research

These library databases provide in-depth research information in a wide variety of formats that may be useful for various aspects of your project, including where you describe your product, environmental factors, conduct a situational analysis, conduct market research, and develop pricing, promotion, and distribution strategies.

Watch this video for a tutorial on how to find full text for articles in library databases.

Segmentation Resources

Use these resources to explore and identify the demographic and psychographic characteristics of the new product, and choose and explain your targeting strategy. 

Databases for inspiration and ideas

These databases may help you with coming up with ideas for new products. Use the browse features to see current topics and areas of interest.

Selected Academic Journals

This is a small sample of relevant academic journals from our database collections. You can browse current issues for inspiration or search with your keywords within a specific journal.

Your Librarian

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Ben Peck
he/him/his
Contact:
Glickman Library 218