These library databases provide in-depth research information in a wide variety of formats that may be useful for various aspects of your project, including where you describe your product, environmental factors, conduct a situational analysis, conduct market research, and develop pricing, promotion, and distribution strategies.
Use these resources to explore and identify the demographic and psychographic characteristics of the new product, and choose and explain your targeting strategy.
This is a small sample of relevant academic journals from our database collections. You can browse current issues for inspiration or search with your keywords within a specific journal.
